I wrote earlier this week about the onslaught of “ turns out Threads is a bust” news stories following in the wake of “ Threads launches as a sensational hit” stories. Wednesday, the platform’s number of daily active users were downĪbout 20% from Saturday, and the time spent for user was down 50%, In user engagement since Threads’ launch: On Tuesday and “In theġ0-plus years Sensor Tower has been estimating app installs, theįirst 72 hours of Threads was truly in a class by itself.”īut, he added, Sensor Tower data suggests a significant pullback Sensor Tower, a marketing intelligence firm, told CNBC. The Sensor Tower models,” Anthony Bartolacci, managing director at “The Threads launch really did ‘break the internet,’ or at least Sensor Tower and Similarweb, the service has seen some dropoff in Last week, the text-based social media platform reported a recordġ00 million sign-ups in just five days, but according to data from Hayden Field, reporting for CNBC last month: What’s the Deal With Sensor Tower? Saturday, 5 August 2023
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